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Offering Coaching & Mentoring for artists who want to elevate their Authenticity, Magnetism and Creative Mastery to the Extraordinary level and rise to top echelon
Who Am I?
I am Alan Freshman
I am here to help artists bring their A-game, hit peak performance and elevate their career trajectory to the elite level in the arts industry. I use a solution-focused and strategy-oriented coaching model empowering clients to map out and achieve both short-term and long-term goals.
By offering my ongoing support, motivation, and a safe space, artists can feel at ease discussing any life challenges or issues.
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How can I help you reach an elite level in the arts ?
1. Mastery of Art Medium
Elite artists have a command of their medium that lets them express ideas with clarity and power. This comes from:
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Deliberate practice over many years
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Technical fluency that frees them to innovate
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A personal aesthetic that becomes unmistakable​
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But here’s the twist: Top artists don’t chase perfect technique. They chase distinctive voice. Plenty of technically brilliant artists never break through because they never develop a signature.
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2. A Distinctive Voice or Vision
Elite artists have something that makes people say, “I know who made this.”
This can come from:
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A unique style
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A unique perspective
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A unique philosophy
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A unique emotional tone
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A unique cultural lens
The top echelon is built on recognizability. If your work could be mistaken for someone else’s, you’re not there yet.
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3. Cultural Relevance and Timing
Great art doesn’t exist in a vacuum. Elite artists tap into:
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The emotional climate of their era
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The anxieties, hopes, and contradictions of society
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The conversations people are already having
They don’t just make art. They make art that matters right now.
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4. Psychological Resilience
This is the underrated superpower.
Elite artists endure:
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Rejection
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Financial instability
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Creative droughts
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Public criticism
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Self-doubt
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Long periods of obscurity
The ones who rise are the ones who keep producing, even when the world is silent.
5. Strategic Networks and Gatekeepers
This part is uncomfortable but true.
To reach the top echelon, artists often need:
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Mentors
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Advocates
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Curators
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Critics
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Collaborators
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Patrons
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Influential peers
Art is not just a creative field. It’s an ecosystem, and ecosystems run on relationships.
📈 6. Consistency and Volume
Elite artists don’t make one great piece. They make many, across years, sometimes decades.
Consistency builds:
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Skill
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Audience trust
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Market value
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Cultural presence
The top echelon is built on bodies of work, not isolated masterpieces.
🚀 7. Risk-Taking and Innovation
Elite artists push boundaries.
They:
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Break rules
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Challenge norms
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Reinvent themselves
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Experiment publicly
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Fail publicly
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Evolve faster than their peers
Playing it safe is the fastest way to stay mid-tier.
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💼 8. Professionalism and Discipline
This is the unglamorous part.
Top artists treat their art like:
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A job
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A business
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A mission
They show up even when they don’t feel inspired. They manage their time, their brand, their finances, and their opportunities.
Our Services
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Helps artists get clear about their career challenges and desired short-term and long-term goals
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Offers artists one-hour sessions for the short-term to help artists focus on specific areas like Mindset, Business Strategy Development, Goal Setting & Action Planning, or Accountability & Support
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(12 hours), ($1,800) Offers a comprehensive coaching & professional development program to help artists build a successful and sustainable art career. Provides 1-hour sessions each week or 4 times a month. Unlimited client support between weekly sessions.
Get Your Hands on my
Photo Book
My Photo Book celebrates the 35th anniversary of my photography from the mid-eighties to the present. I capture portraits of people on the streets of New York City and their enormous range of human emotions. The photographic journey then shifts away from the streets, and I begin to compose abstract, organic figures with driftwood, rocks and other materials found in nature.